CONSUMER INSIGHTS
We design primary research studies that generate insights that are actionable, reliable and custom-tailored to support our partner’s business goals. We guide our partners by turning insights into growth.
CASE STUDY
Health & Wellness Top Key Findings
Q4 2021
InTell
RESEARCH GOALS
In partnership with Mitú, one of the premiere US Hispanic Millennial skewing content and media companies, we are exploring the attitudes, values and behaviors of the diverse Latinx Community as they relate to various topics. Our goal is to inform, surprise, confirm and most of all to reveal the motivations and beliefs of a community that, in spite of its demographic and economic power, is still all too invisible.
In our first of five category studies, we analyzed Health & Wellness amongst US Hispanics. The study was picked up by hundreds of top national and local publications. In Q2 2022 our current focus is financial literacy, and in Q3 we will be pivoting our attention to the travel category as it pertains to US Hispanics.
THE FINDINGS
AS SEEN ON:
