Citrus Fruits Juice
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MEDIA + STRATEGY

We leverage insights, secondary data, trends and category expertise to guide media strategies + planning that increase our partner’s ROI - in ways that are measurable.

CASE STUDY

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WHO ARE THEY

PUREFORMULAS is a leader in the online health and supplement commerce space. They specialize in offering their customers GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition, and pet products. They saw their revenue increase over 60% in 2020, and another 30% in 2021.

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Fruits and Vegetables

THE CHALLENGE

Rising search CPC keyword bidding and CPM’s were causing customer acquisition costs to plateau and in some cases increase. Especially across digital platforms like Google, Facebook, Instagram and Digital Programmatic.

OUR STRATEGY

  • Audited targeting and creative strategies across digital platforms

  • Implementing retargeting across Facebook, Instagram & Google

  • Refined outdated audiences and identified new targeting segments to prospect

  • Focused on their CRM database to upsell current customers 

  • Adjusted budgets to allocate increase budgets to best performing campaigns 

  • Refined search and bidding strategy to create more efficient and effective cost per clicks 

  • Tapped into our 3rd party data partnerships to leverage proprietary audiences not available to the public 

  • Refined pixels and events 

Fruits and Vegetables

THE RESULTS

Decreased Cost per Acquisition by 

52%

9.5x

RoAS

Increased Awareness by 

11 Pts

Increased Intent to Purchase by 

17 Pts

Increased Customer Relationship Management

Database with new and potential customers by 

100K

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