MEDIA + STRATEGY
We leverage insights, secondary data, trends and category expertise to guide media strategies + planning that increase our partner’s ROI - in ways that are measurable.
WHO ARE THEY
PUREFORMULAS is a leader in the online health and supplement commerce space. They specialize in offering their customers GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition, and pet products. They saw their revenue increase over 60% in 2020, and another 30% in 2021.
Rising search CPC keyword bidding and CPM’s were causing customer acquisition costs to plateau and in some cases increase. Especially across digital platforms like Google, Facebook, Instagram and Digital Programmatic.
Audited targeting and creative strategies across digital platforms
Implementing retargeting across Facebook, Instagram & Google
Refined outdated audiences and identified new targeting segments to prospect
Focused on their CRM database to upsell current customers
Adjusted budgets to allocate increase budgets to best performing campaigns
Refined search and bidding strategy to create more efficient and effective cost per clicks
Tapped into our 3rd party data partnerships to leverage proprietary audiences not available to the public
Refined pixels and events
Decreased Cost per Acquisition by
Increased Awareness by
Increased Intent to Purchase by
Increased Customer Relationship Management
Database with new and potential customers by