Beauty Products
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MEDIA MEASUREMENT

Our proprietary HYPERLIFT (brand lift study) solutions for media measurement assess our partner’s KPI’s (Awareness, Ad Recall, Sentiment, & Impact). HYPERLIFT studies measure our custom selected audience’s behaviors, attitudes, and advertising experiences to help us better understand current and inform future ad campaigns.

CASE STUDY

Makeup
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Makeup Supply

SEPHORA was seeking to understand and measure the effectiveness of their digital branded content campaigns among fragrance category consumers. 

Measure impact of campaigns on awareness, consideration, intent and brand sentiment

Understand, quantify and identify campaign strengths + opportunities

Provide additional insights among the category users

HYPERLIFT GOAL

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THE CREATIVE

Makeup Brushes

THE FINDINGS

intent to purchase increased 

11pts 

consideration increased 

13pts 

overall brand likeability increased 

13pts 

Mascara Smudge

HYPERLIFT APPROACH

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